What the Heck...?

The Heritage Foundation has made an interesting attempt to harness the power of viral internet phenomenons in the crusade to advance conservative thought.  Supposedly their new "What the Heck Have Conservatives Done?" page is a counter to the "WTF has Obama done so far?" propaganda posted by the Left.

http://www.whattheheckhaveconservativesdone.com/

I would guess that thus far most of the visitors to the site have been people who are already on the conservative bandwagon, so is it really doing any good? 

I like the focus on specific cited examples that point to positive conservative actions that have clear results including a link to the information's source.  (The Obama site "facts" are a little less robust, with many of them making statements that don't point to results.)  Though there are shortcomings in using sound-bite style blurbs, the message gets across and hopefully will make people think a little harder about who has really accomplished what. This is a site that has a memorable URL, is adapted for short attention spans, and can be easily shared through social media and good old word-of-mouth.  However, I think the Heritage Foundation needs to make the sales pitch ("contribute to us!") a little more subtle, and expand the list of accomplishments significantly - clearly there's a very long list of things that great Conservatives have done right.  Then, they just have to figure out how to get Liberals to visit the site.  There is the real challenge.

Overall, I think the www.WhattheHeckHaveConservativesDone.com site has potential to reach a truly viral audience, but needs a little more tweaking to put it over the tipping point.